Creative Direction: Vic Rojo
Design & Illustration: Vic Rojo
︎Buenos Aires, ARG.
HIDDEN PEOPLE CLUB

A small independent game studio that focuses on creativity, cooperation, and wholesomeness. H.P.C. have a purpose, make a better world through their games by inspiring their audience to respect nature, being collaborative and creative.

In this branding we’ve created an illustrated world of cute characters that says Hi! from their hidden worlds to the outside. Inviting people to join them. 
The primary font is Bobby Jones Soft, an organic font that conveys a human and approachable feeling to the brand. Occasionally, we combine Bobby Jones Soft with Barlow condensed to create fun layouts where different fonts coexist within the same word.







© VICROJO

MVICTORIARED@GMAIL.COM