Creative Direction: Vic Rojo
Design & Illustration: Vic Rojo
︎Buenos Aires, ARG.

A brand of pajamas & comfy cloth for kids. 

Pocho is all about play and explore. To convey this we’ve created a fluid logotype that changes depending on how the letters are arranged. It’s an illustrated font that hiddes a funny character.

This little fellow goes around all the different brand layouts being naughty while exploring the world.