Salta Empanadas

A gourmet snack for breaking the everyday routine.

Team

Creative Director / Brand Designer: Vic Rojo

For: The Food Agency

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Salta is a take away restaurant of Empanadas Salteñas in New York. Their audience consists of busy people in Manhattan who love good food but struggle to find time for a proper lunch. Salta encourages people to take a break and indulge in these amazing gourmet snacks.

With sophisticated layouts and a broad, bold color palette, we strike a balance between the elegance of the gourmet food world and the informality of the snacking universe.

We draw inspiration from the cultural heritage of Salta, an Argentine province, which their beautiful aguayo patterns and their characteristic sunshine. Based and this beautiful imagery we’ve created patterns and a simple, captivating isotype.

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