Climate Pursuits

Leading the Ascent.

Team

Vic Rojo,

Georgia Watt,

Montserrat Llerena,

Camila Ferreti.

For: Noise studio

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Founder Jack had one belief; that the great outdoors is the best agent to inspire climate change action. He had a dream of turning this belief into a business. There was only one problem, at that stage Climate Pursuits only existed in his head. We challenged ourself to a 4 week pro-bono brand sprint to give his amazing idea meaning and creativity.

His initiative aimed to encourage young people to connect with climate action by immersing themselves in the adventure of the wild. With this idea in mind, we created a brand with vibrant colors and epic layouts to convey the feeling of adventure and immensity experienced in the great outdoors.

The symbol is a combination of a 'C' and a North Star, guiding the next generations to a brighter future.

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